Linda's experience covers a wide range of areas within the energy market including sales, marketing and business development.

She has successfully served a variety of clients including large industrial and commercial clients, natural gas and electricity distribution companies and retail marketing firms.

As Chair of the Ontario Energy Marketers Association's Board of Directors, Linda assisted in the creation of the Ontario Energy Association (OEA) by participating on the OEA Transitional Board of Directors.

She was the inaugural Chair of the OEA's Energy Markets Joint Sector Committee where she remains an active participant and was a member of the IESO Market Advisory Council.

servicesabout usservicesprojectscontacts

bullet Achieved a client retention rate of over 95% when managing industrial, commercial and utility accounts in Ontario, Manitoba, Quebec, Vermont and New York.
bullet Prepared a business case to initiate a pilot marketing program for the Ontario residential natural gas market.
bullet Negotiated and implemented the first marketer/MEU partnership in the Ontario residential natural gas market.
bullet Guided a general merchandising firm into the Ontario residential natural gas market.
bullet Developed and provided effective energy sales training programs to utility companies as well as a general merchandising firm which received exceptional praise from the clients.
bullet Professionally managed residential services offered to new retailers or through partnership arrangements, allowing clients to focus on customer acquisition and service.
bullet Designed and implemented corporate and business unit processes for managing new client services, resulting in seamless service to clients.


bullet Provision of total energy management consulting services in the Ontario industrial market, resulting in very significant cost savings to client base.
bullet Hired by the Independent Electricity System Operator (IESO) as their agent for the Verification and Audit of the Transitional Demand Response Program.
bullet Identified and evaluated the qualitative and quantitative risk exposure of a natural gas retailer in Ontario.
bullet Evaluation of opportunities in the Ontario natural gas market for a power retailer.
bullet Market research on the Ontario retail natural gas market for a power retailer.
bullet Developed effective surveys for evaluating comprehension of energy products and the energy marketplace as well as sales staff knowledge.


bullet 2003 to Present
Partner, Total Energy Advice & Management Ltd. (TEAM)
bullet 2001 to Present
President, Wainewright Consulting Ltd.
bullet 1986 to 2001
Manager, Market Development TransCanada Energy Ltd.
Total Energy Advice and Management

Linda Wainewright:
Tel.:  1-(905)-829-2710
Fax.: 1-(905)-829-2729
linda.wainewright@theteamltd.com



TEAM consists of senior level energy risk management experts with diverse areas of experience and expertise.

Our team members are:

Bruce Fraser

Lawrence Wu

Linda Wainewright

Murray Ross